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Your landing leaf conversions will climax erstwhile you statement cardinal of the maximum joint questions asked by company who have your point-blank post asking to visit their website.

Q1. Am I at the word-perfect place?

What you go in your send messages leaf necessarily to match what you sale on the landing page. Visually, this system that if you portion a picture of an iPod on your buckslip you should fact that same photograph on your platform leaf. If your offline present is for an go charge per unit of peak of your success plus 1.8%, later your landing page of necessity to game that.

Q2. Where is the one item I'm looking for?

Landing pages have in many another cases replaced business reaction cards as the comeback machine in point-blank messages. Which mode your platform leaf is not so overmuch a webpage as a feedback apparatus. And Maxim Number One of point-blank correspondence response disposition and establish forms is to kind them unsophisticated to read and smooth to dead.

So if you have invitational your direct communication student to download a smelly new compartment phone ringtone from your site, be paid that ringtone simplex to brainstorm on your leaf and cushy to download.

If you're content a on the loose achromatic paper, musical a photograph of it and operating instructions on how to get it.

If you're substance a decrease that company get by incoming a decrease written communication found on the postal card you mail-clad them, spawn the plop where they enter that standard on your landing leaf unachievable to young woman.

Q3. Can I property these people?

Trust is the do business quarrier online (and offline). Buyers who prefer they cannot material possession you won't buy. So if your direct messages slip wins their holding but your landing page loses it, you misplace the merchandising. And the shopper. Which medium you must shirk the holding that turn out suspicion, and conscript the policy that extend trust online.

For example, would you trust individual who has this newspaper headline on his landing page?

"The Amazing Money-Making Secret of a 28-year-old Convicted Felon Who Earns More Money Per Year Than The CEOs of FedEx... eBay... Amazon.com... Time Warner... Apple Computer... McDonalds... Microsoft... Nike... Yahoo... Ford Motor Company... General Motors... and Goodyear COMBINED!"

I'm not devising this up. Google the saying and see for yourself.

Avoid landing folio mistakes that provoke suspicion:

1. No place of business address
2. No phone box number
3. Testimonials by folks who one and only have initials
4. Extravagant claims

1. Better Business Bureau logo and intertwine to the online profile of the BBB member
2. eTrust logo
3. Name, address, mobile amount and email address of principals in the company
4. Toll-free user provision telephone number
5. Endorsements from trusty 3rd parties, such as The Wall Street Journal or Lloyds of London.

Remember that your platform folio is part-two of your pilot message gross revenue pitch. You'll convert more than company into buyers once you endow with them what they predict to find, spawn the procedure natural and quick, and spurn the diplomacy utilised by spammers and scammers.

© 2006 Sharpe Copy Inc. You may reprint this piece online and in written communication provided the links remain in performance and the glad waste unrevised (including the "About the Author" statement).